Marketing is Dead, all hail Corporate Communication

Marketing is Dead, all hail Corporate Communication

Being social means be social Companies have to be social beings out there. Sure giving discounts and posting your inventory online is one way. . . A social being has a character, a face, a story, relations, goals and a heart. That’s what makes people identify...
How to successfully sell your online strategy

How to successfully sell your online strategy

You have a great idea for a new online service. Agencies have made beautiful designs for you and the road show is in progress… but somehow the stakeholders are not as enthusiastic as you are. And here’s why. The conceptual designs are not a strategy. They are...