
Rabobank Digital Strategy & Organisation
It had been a long time wish for some of the business stakeholders to change the corporate website rabobank.com. A shared vision among all stakeholders was lacking and was thereby hindering progress. A new taskforce team was setup with me in the lead to change that.
Task
- Revive and speed up the project
- Set up a business strategy for the digital platform
- Manage stakeholder’s expectations and acceptance
The first step was to form a core-team existing of the business owner (marketing communication), a business analyst (ICT) and myself. We were able to reposition the corporate site and build up a business rationale before we took on the concept and design of the platform.
Facts & Figures
Client: Rabobank
My role: Lead digital strategy
My Activities: Project plan, concept & design, stakeholder management, project implementation plan.
My Partners: Marisol Kemmel, Danielle van der Heijden, Unitid, Resoluut, Rabobank
“The gateway to a world of communities.”
The proposition of the digital channel to the world wide audiences.
Framework Digital Strategy
A framework for an online strategy. Developed while working on the digital strategies for BNP Paribas Fortis, Rabobank, Essent and other organisations.
Four aspects to address in setting up one solid story for a strategy:
- Customer Insights
- Business
- Identity
- (project) Approach
My activities
- Planning & Team formation
- Concept & Design: vision, corporate story and strategy
- Stakeholder management
- Project & Implementation plan
Results:
- Acceptance by stakeholders
- Budget was secured
- Realisation of a new global corporate platform
- New owner and new operational organisation
- New visual identity
We needed to change the corporate site rabobank.com in many ways. Not only – not merely – the design. But most importantly the role in the business model, the concept of the platform, the ownership and the way we operated the platform on a daily basis.
Marcel has helped us tremendously in getting the results we needed. He was able to speed up the acceptance of the program, set up the vision and define the concept to build a new platform. Marcel can make complex information communicable in such a way that it inspires and taps into the creative powers of the teams he works with.
Contact Nahapiet
Nahapiet
“Because I believe in the creative powers of everyone.”
- Strategy
- Social & Content
- Digital
- Interim
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Keywords: strategy, strategie, business, stakeholder management, digital, vision, visie, online, branding, content, marketing